From Pirelli press

Rome, GA: Effective January 1st 2008, Innovative Motorcycle Research, Inc. has been named the new Pirelli Tire vendor for the USA Northeast Region. 

Innovative Motorcycle Research was founded September, 1992 as a motorcycle service and repair business. Offering high end custom motorcycle builds, it focused its core business on Show Bikes, Race Bikes, Engine Builds, Dyno Tuning, and Management of Road Racing and Drag Racing Teams. Over the past 10 years, Innovative’s road racing teams have relied on Pirelli tires to win multiple national championships. Innovative Motorcycle Research’s familiarity with Pirelli products, its experience with racetrack operations, its focus on customer service, and is central location to Northeast road racing tracks, allows them to provide professional and quick service to its racers. 

Owner, Richard Cronrath, is the main contact for Innovative Motorcycle Research. Innovative Motorcycle Research will be providing racers track support at Loudon NH, Summit Point WV, Beaver Run PA, and NJ Thunderbolt Raceway.