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Vespa invites consumers to Get Smart |
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Posted by Staff
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Tuesday, 20 May 2008 |
Vespa(R) Invites Consumers to Get Smart About Their Ride
Vespa and
SUBWAY(R) restaurants team up for fuel-efficient, fresh summer fun
with "Get
Smart"-based Instant Win sweepstakes, free food and helmet offers
NEW
YORK, May 20, 2008 - Vespa, the world's most iconic scooter brand, is
joining
forces this summer with SUBWAY(R) restaurants and secret agents
Maxwell Smart
and Agent 99 from the action comedy "Get Smart" to fight the
forces of evil -
traffic congestion, fuel consumption, global warming and
boring
transportation. Supporting a cameo appearance by a silver Vespa LX
150
scooter in the upcoming Warner Bros. Pictures release will be a
national
promotional campaign and placement within a SUBWAY(R)-branded
promotional
online Instant Win Game and Sweepstakes with a chance to win one
of 10 Vespa
scooters, as well as two exclusive offers to enjoy free food and
gear. The
multi-tiered promotion ties-in with the June 20 launch of "Get
Smart,"
starring Steve Carell, Anne Hathaway, Dwayne Johnson and Alan
Arkin.
While Maxwell Smart (Carell) and his savvy partner Agent 99
(Hathaway)
pursue the evil forces of KAOS, consumers can ensure that they're
not
starting their own mission on an empty stomach or without the
right
protection. Secret agents in search of fresh fare and the ideal
getaway
ride can receive a free $5 SUBWAY(R) card with a test drive or
product
demonstration at all Vespa dealers. Participants in SUBWAY(R)
restaurant's
Get Smart Eat Fresh Instant Win Game and Sweepstakes will
receive a message
to take advantage of a special offer to receive a free
Vespa Soft-Touch
helmet, a $300-value, with the purchase of a new Vespa
scooter. The online,
print and in-store promotions run June 2 through August
10, 2008 at all
Vespa dealers and more than 21,500 SUBWAY(R) restaurants in
the U.S.
"The Vespa brand is synonymous with smart, spirited
transportation," says
Paolo Timoni, President and CEO of Piaggio Group
Americas, Inc. "Vespa
riders already know that scooters are a fresh way to
tackle today's fuel and
congestion issues, and we're pleased that this
promotion gives us the
opportunity to help even more consumers uncover the
facts about
Vespanomics."
Shoe Phone Not Required
To achieve their
mission and get away on a fuel-efficient, eco-friendly and
fun Vespa,
consumers don't need a bag of secret gadgets and tricks. In
addition to
potentially winning a Vespa GTS or LX 50 scooter via SUBWAY(R)
restaurant's
Get Smart, Eat Fresh Instant Win Game and Sweepstakes, amateur
agents are
also invited to follow the links to print out a coupon good for
one of the
latest Vespa Soft Touch or Piaggio Copter helmets, available free
of charge
with the purchase of a new Vespa scooter. SUBWAY(R) restaurant's
Instant Win
Game and Sweepstakes details are a click away at
www.subwayfreshbuzz.com, via a special
movie-themed microsite. Even if you
don't play the Instant Win Game, all
consumers over the age of 18 are
invited to visit a Vespa dealer to receive a
free $5 SUBWAY(R) card,
available with a Vespa test ride or product
demonstration. Consumers can
learn more about the free $5 SUBWAY(R) card
offer at www.VespaUSA.com.
Both
participating Vespa dealerships and SUBWAY(R) restaurants will promote
the
campaign with point of sale promotional materials. All offers are
valid
while supplies last. For complete terms and conditions, consumers
should
visit www.subwayfreshbuzz.com or www.VespaUSA.com.
About The Piaggio
Group:
With over 6,700 employees, an annual production of more than
680,000
vehicles in 2006 5 R&D centers, 7 production facilities in Europe
and Asia,
and operations in over 50 countries, the Piaggio Group has a
consolidated
leadership in the European 2 wheeler market. Its production
includes
scooters, motorcycles and mopeds in the 50cc to 1,200 cc
displacement range,
marketed under the Piaggio, Vespa, Gilera, Derbi,
Aprilia, Scarabeo and Moto
Guzzi brands.
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